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Content Strategy for the Web by Kristina Halvorson, Melissa Rach

• Content Strategy for the Web
• Kristina Halvorson, Melissa Rach
• Page: 240
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780321808301
• Publisher: New Riders

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Free torrent for ebook download Content Strategy for the Web in English 9780321808301 by Kristina Halvorson, Melissa Rach CHM MOBI PDB

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

Content Strategy for the Web, Second Edition > Advance Praise for
Advance Praise for Content Strategy for the Web, Second Edition - Content Strategy For The Web Book Review | Thomas Høgenhaven
Content strategy and content marketing is quickly gaining ground. But what exactly is content? In Content Strategy For The Web, 2nd Edition,  How to get unstuck:content strategy for the future - YouTube
Mar 29, 2013 - 46 min - Uploaded by OreillyMediaWe all want a web that's more flexible, responsive, and ready for new devices. In 2008 Content Strategy for the Web - Karen McGrane on Vimeo
Oct 30, 2010 - 46 minWeb content: it's the meat in the sandwich, not the icing on the cake. Too often, organizations Content Strategy conferences and events | Lanyrd
Browse Content Strategy conferences and events around the world. The Publishing Training Centre - Content Strategy for the Web
A practical one-day course for the hands-on web editor or content manager. Content Strategy for the Web - Kristina Halvorson, Melissa Rach
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns  Content Strategy for the Web - The Book Depository
A key guide to delivering useful, usable content to online audiences, when and where they need it most, this handbook delivers the knowledge  Content Strategy for the Web | Class | School of Visual Concepts
SVC Seattle's one-day workshop will cover the basics of web content strategy -- what it is, why it's important, and how to start bringing its rewards to your site. Content Strategy | HowTo.gov
Create a strategy that plans for the creation, publication, and governance of useful, usable content. Content Strategy for the Web, 2nd Edition - iTunes - Apple
Get a free sample or buy Content Strategy for the Web, 2nd Edition by Kristina Halvorson & Melissa Rach on the iTunes Store. You can read  Content Strategy for the Web - Google Books Result
Hey, there, everyone who was in my content strategy workshop. Sorry this was late. But it should be thorough! (Complete deck is at the end.) Content Strategy for the Web, 2nd Edition: Kristina Halvorson
Content Strategy for the Web, 2nd Edition [Kristina Halvorson, Melissa Rach] on Amazon.com. *FREE* super saver shipping on qualifying offers. FROM 

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